Real-time Insights with MQTT to Power Conversational Marketing
Conversational marketing has been employed by a number of companies to improve the customer experience and help prospective customers find the information they need about a product. According to a study by Hubspot, 81% of users lean towards self-service options before seeking direct help from customer service, highlighting an increasing preference for autonomous problem-solving methods.
With the explosive popularity of tools like ChatGPT, Generative AI is enabling consumers to self-serve on their journey to find software and solutions that can meet their needs. However, there are still consumers that want to speak to a real person during these interactions instead of a GenAI-powered chatbot. The real-time nature of chatting with prospects can be time-consuming for teams and leveraging GenAI helps to bridge the gap between the time to receive dedicated help in a human interaction.
One such company keeping humans in the loop while leveraging GenAI in real-time is Qualifico, a conversational marketing solution for revenue teams. Using Qualifico chat, sales professionals can chat live with prospects online and use the tool to leverage revenue generation.
Meet Qualifico, The Pipeline Generator™
Koren Tako, founder of Qualifico, built the company to help enterprise revenue teams optimize customer interactions and boost website performance. Qualifico's AI-infused solution provides embedded website chat capabilities and integrates with leading CRMs to allow sales teams to engage proactively with site visitors.
For Qualifico, reliable real-time communication is crucial to ensure 24/7 responsiveness. When seeking a solution for high availability and zero downtime, Qualifico researched the MQTT protocol.
Since Qualifico checks in and monitors company websites in real-time, it requires a high level of communication and streaming of video in real-time. We needed a solution to help us manage that capability and also have a real-time connection with the end users and clients, which MQTT could provide.
Reliable, Real-time Data Communication with HiveMQ MQTT Platform
HiveMQ offered Qualifico a reliable, high-availability MQTT platform that met their needs for enterprise-grade reliability. HiveMQ’s customizable MQTT platform enables Qualifico’s systems to run seamlessly, allowing the team to focus on innovation without downtime concerns.
“After looking at several solutions, including open-source ones, we chose HiveMQ because it checked all our boxes," said Tako. “The combination of these features along with the total cost of ownership made HiveMQ an attractive choice compared to other solutions."
Qualifico found HiveMQ's strong integration capabilities in particular to be unmatched. “We compared the abilities and features of what’s important for us, like integration with Kafka and Kubernetes deployment, and the high level of support,” Tako noted.
HiveMQ's seamless integration saved Qualifico time and resources. “We didn't have to spend a lot of time solving issues with HiveMQ. It just works. We built around it and did some extensions and optimization, which we found easy to implement,” added Tako.
Saving resources means Qualifico can direct its focus toward driving new customer engagement features and refining its AI capabilities. “I think if we would not have chosen HiveMQ we would probably choose something that would not be optimal and would require more investment from our side with customizations to fit our needs, for sure,” Tako reflected.
Hear more from Qualifico in our latest video from the Set Up to Scale: HiveMQ’s Customer Voice Series.
Allison Yrungaray
Allison Yrungaray is Director of Communications at HiveMQ. She has 20 years of experience in high-tech marketing and public relations, much of it focused on the Internet of Things. She has written hundreds of technical articles and achieved media placements in the Wall Street Journal, New York Times, Forbes and other leading publications.
